An established caravan park in South Australia has transitioned to an adults-only model, drawing strong interest from travellers seeking quieter stays and highlighting a growing niche within Australia’s camping and caravanning sector.
Murray Bridge Tourist Park, located about an hour east of Adelaide, has officially become an adults-only (18+) caravan park, targeting couples, solo travellers and long-stay visitors looking for a more peaceful park environment.
What has changed
The park confirmed the shift away from the family market in late December, formalising a direction it says had been evolving over several years through tighter noise controls and a focus on quieter stays rather than children’s activities.
The adults-only policy now applies across the entire park, including caravan, motorhome and cabin accommodation.
In a statement shared on the park’s official Facebook page, the owners said the response to the announcement had been stronger than expected.
“The overwhelming level of interest and support has reinforced our vision and confirmed there is strong demand for peaceful and considered spaces designed purely for adults.”
— Murray Bridge Tourist Park, official Facebook post
The park also noted that the announcement led to broader media attention across South Australia.
What this means for travellers
While family-friendly caravan parks continue to dominate Australia’s holiday park network, the Murray Bridge decision points to increasing demand for clearly defined park experiences.
For many travellers — particularly grey nomads, couples and long-term tourers — noise levels, site layout and overnight atmosphere play an important role when choosing where to stay.
An adults-only park offers greater certainty for those prioritising rest and low-key stays, without reducing the availability of family-focused accommodation elsewhere.
A growing trend, not a replacement
Adults-only caravan parks remain relatively uncommon in Australia, but segmentation within the sector is becoming more visible.
Many parks already differentiate through:
- Over-55s or long-stay zones
- Pet-friendly and no-pet areas
- Quiet sections separated from playgrounds and communal activity hubs
The Murray Bridge move reflects a clearer, park-wide positioning rather than a mixed-use approach.
Before you book
Travellers considering adults-only caravan parks should:
- Check age restrictions carefully before booking
- Expect firmer rules around noise and visitor behaviour
- Confirm whether facilities are geared toward longer or quieter stays
For families travelling with children, traditional caravan holiday parks remain widely available across South Australia and nationally, with no indication that the adults-only model is replacing family-oriented options.
Looking ahead
The strong response to the Murray Bridge announcement suggests there is an under-served segment of travellers actively seeking quieter park environments.
Whether more parks adopt similar models remains to be seen, but the decision highlights how caravan parks are refining their offerings to better match changing traveller preferences.
For caravanners planning future trips, it reinforces the importance of looking beyond location alone and considering how park rules and atmosphere align with the type of stay they want.
