Advertise With Us
Connect With Australia’s Most Engaged Caravanning Audience
What’s Up Downunder is Australia’s leading caravanning and camping media platform, connecting brands with a passionate, research-driven audience across television, digital, video, and social.
Our community is not casual browsers. They are active planners, buyers, and travellers researching caravans, tow vehicles, gear, holiday parks, finance, insurance, and destinations.
If your brand supports life on the road, we help you reach the people who are ready to invest in it.
Why Partner With Us
Authority That Builds Trust
We are recognised as a trusted voice in the caravanning and camping industry. Our structured reviews, real-world testing, and practical advice create credibility that carries through to our commercial partnerships.
Your brand appears within content that audiences already rely on.
Integrated Campaigns, Not Just Placements
We do not sell isolated ads.
We build integrated campaigns across:
- National television exposure
- Digital display and native placements
- Sponsored editorial
- Video-first storytelling
- Tough Tested integrations
- Email marketing
- Social amplification
- Deals and commerce features
This cross-platform approach increases reach, frequency, and impact while delivering measurable outcomes.
A Highly Targeted Audience
Our audience includes:
- Caravan buyers and upgraders
- Tow vehicle owners
- Touring families
- Grey nomads
- Off-road enthusiasts
- Holiday park travellers
- DIY and gear-focused consumers
- Camping and outdoor lifestyle
They are actively researching, comparing, and purchasing.
Commercial Solutions
Brand Partnerships
Long-term, integrated brand alignments across TV and digital.
Sponsored Editorial
Educational, transparent, and high-value content that informs while showcasing your product or service.
Product Reviews and Tough Tested
Hands-on demonstrations that highlight performance, features, and real-world usability.
Tourism and Destination Campaigns
Multi-platform storytelling designed to drive visitation and awareness.
Lead Generation and Performance Campaigns
Targeted campaigns supported by email, video, and digital placements.
Affiliate and Commerce Integration
Connecting your products to a ready-to-buy audience.
What Makes Us Different
We sit at the intersection of research and inspiration.
Unlike classified platforms, we provide authority and storytelling.
Unlike pure lifestyle media, we influence purchasing decisions.
Our strength lies in combining:
- Trust
- Reach
- Video-led storytelling
- Multi-platform integration
- Commercial experience within the caravanning industry
Audience Snapshot
Available upon request:
- Monthly website users
- TV audience reach
- Email subscriber base
- Social community size
- Engagement metrics
- Campaign case studies
Let’s Build Something Meaningful
Caravanning is not just a product category.
It is a lifestyle built on freedom, travel, and connection.
We work with brands that want to engage authentically with this community and deliver real value.
If you are ready to connect with Australia’s caravanning audience at scale, we would love to talk.
